This lesson elaborates on duplicate content and its common instances. It also offers a guide to fix duplicate content to make your SEO strategy successful. The Off-page Optimisation lesson elaborates on the processes to further improve your ranking on the Search Engine Results Page (SERP). These include important Link Building strategies such as high-quality content and off-site engagement. This tutorial is useful for anyone who wishes to drive more traffic towards their website. A basic understanding of digital marketing and its various processes would also be helpful.
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Link text (also known as anchor text) is the text part of a link that you can see. This text tells users and Google something about the page you’re linking to. With appropriate anchor text, users and search engines can easily understand what your linked pages contain before they visit.
Include and optimize images
- Another SEO strategy that SEO experts utilize is optimizing a website’s semantic markup.
- And now you’re ready for our second strategy to help improve your SEO.
- Download the 50-page SEO ebook (PDF) for FREE and start learning SEO.
Like optimizing your website’s landing pages, creating blog posts, or producing guest articles. Content creation is the strategic process of producing valuable, engaging content that attracts your target audience. So regularly review your link building campaigns for new opportunities.
This is a way to get high-quality backlinks WITHOUT having to grind with outreach. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. It’s no secret that reverse engineering is a GREAT link building strategy. And when you rank for that term, you’re going to get linked to like there’s no tomorrow. For example, this post was targeting the keyword “how to get more traffic”.
Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance
A sitemap is like a table of contents for your website that search engines can easily understand. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website. Search engines use complex processes and criteria to rank results, aiming to provide users with the best search experience. Search engine marketing (SEM) promotes a business through unpaid or paid results on search engines, often both. SEO involves making your site more appealing to both users and search engines.
Targeting these keywords can potentially bring in more sales and revenue. For instance, use the KD% filter to identify keywords that are easier to rank for. BHS Links When your content is useful and informative, it builds trust and positions your brand as an authority. This trust makes visitors more likely to remember you and eventually purchase from you down the road. Results showed that the first organic search result receives 27.6% of all clicks. The number falls down to 15.8% for the second result and 11% for the third.
